baskin robbins 31 cent scoop night

Restaurants are sure to step up restaurant promotions in the run-up to Mother's Day on May 9.

That's due in part to the holiday itself, the most popular day for dining out, according to the National Restaurant Association.

The strategy is simple: Restaurants want to remain top of mind with customers. More customers come in and, the restaurant hopes, will be convinced to come again.

In Baskin-Robbins' case, the 31-cent scoop night from 5 p.m. to 10 p.m. in selected restaurants is tied to its $100,000 donation to the National Fallen Firefighters Foundation, which assists families and provides safety training.
During the event, the iconic ice cream brand will thank its loyal customers by reducing the price of all 2.5 oz. ice cream scoops to just 31 cents.

As part of 31 Cent Scoop Night, the Dunkin' Donuts & Baskin-Robbins Community Foundation will make a $100,000 donation to the National Fallen Firefighters Foundation.

The NFFF, founded in 1992, honors America's fallen fire heroes and their families by developing and expanding programs to recognize fallen heroes and assist their families and co-workers.
"We are excited to host the fourth annual 31 Cent Scoop Night event.
For more information about 31 Cent Scoop Night, go to the Baskin-Robbins Facebook event page or visit www.baskinrobbins.com.
The organization distributed 17 million pounds of food in its 10-county service area in 2009.

For information, go to www

.feedingamericatampabay.org.
The store will offer 2.5 oz. ice cream scoops for 31 cents and invite local fire departments to collect donations and scoop ice cream. Proceeds from the sale at more than 6,000 shops in 33 countries will benefit the National Fallen Firefighters Foundation, founded in 1992 to honor fallen heroes and assist their families and co-workers. The Brandon Baskin-Robbins is at 950 Lumsden Road.

Contenders line up for Taste of Brandon contest

Brandon-area restaurateurs and caterers who are ready to throw it down still have time to sign up for the Taste of Brandon.
This year's event is set for 3:30 to 8 p.m. May 20 in the Special Events Center at the Florida State Fairgrounds.

Admission to the expo for the general public is $10 in advance or $15 at the door, plus a $5 parking fee.



Tonight, Baskin Robbins will celebrate an across the country event, the Baskin Robbins 31 Cent Scoop Night. Scoop Night has also pledge to give $100,000 to charity from purchases made within April 28, 2010.

Baskin Robbins 31 cent scoop night is here, and it’s all for a great cause!

From 5pm to 10pm today, participating Baskin Robbins locations will charge only 31 cents for a scoop of delicious ice cream. The reason for the delicious deal? The Baskin Robbins Community Foundation, will donate $100,000 to the National Fallen Firefighters Foundation (NFFF).